Public Relations Work
Throughout my time studying Public Relations and Strategic Communication at the Walter Cronkite School of Journalism, I have spent time developing PR Campaigns for various dream clients. Below are examples of my work ranging from campaigns to press releases.
Within the 2025 Spring semester, I was a public relations agent at the Cronkite Agency. This role included being assigned a client, identifying their needs, and working throughout the semester to achieve our set goal. Our team of four was assigned The Arizona Interscholastic Association (AIA). We developed a new campaign, "It's a Big Deal", created to highlight the outstanding athletes within the AIA.
Within 4 months our team accomplished:
- 10+ broadcast hits
- 34 pitches, 5 media advisories
- 5 produced interviews for socials
- UVM of 5,139,436 for AIA-related stories
- Overall Total Media Value: $9,402
Recent media hit of my client, Arizona Interscholastic Association (AIA) on AZFamily to speak on our "It's a Big Deal" Campaign highlighting AIA athletes. Our team pitched, followed up, prepped and promoted the interview all within a timely manner to produce high quality content.
Arizona Cardinals
Throughout my Research for Public Relations course I produced research on the Arizona Cardinals fan base and their game day experience. Click titles below to view parts of my research.
An in depth Backgrounder was conducted diving into the history and brand of the Cardinals.
A survey was held with 30+ Cardinals fans about the gameday experience.
A communications audit was created to compare and contrast the social channels of the Arizona Cardinals compared to the Los Angeles Rams
Social Channels were tracked over 3 months with trends and content analyzed each month.
An In-depth Interview was held with a long term fan to learn about fan mentality and gameday experience.
An overall evaluation of the Arizona Cardinals brand found throughout the semester.